The content of this book, Influencer: The Power to Change Anything by Patterson, Grenny, Maxfield, McMillan, and Switzler, makes it an important read. I will say I did not find this book the easiest to read; for me it feels pretty "academic". However, it is a good book because it is packed with examples of how to understand human behavior and how to act differently to get better results. It talks about emotional intelligence and how our brain works, building social capitol (support and people around you), motivators of people (positive motivation last longer than negative), designing environments to influence the way you want to be, habits for effectiveness, etc. It gives a high level on many areas that are important for being a positive, successful, productive person who is able to impact others and make a difference. To me it pushes the higher level of leadership that is only achieved with intention, focus and discipline. It challenges even the natural leader to consider how they operate and ways to take their leadership / influence to the next level.
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Christy Geiger, Executive Business Coach & Trainer, Minneapolis, MN