Important things seem like it will not matter if they get done today or tomorrow and therefore often are perpetually put off until tomorrow or until they become urgent. It is similar to the bad habit many of us had in school with reading. The teacher gives us what is important to read each week. Students are busy and do not read what is important and then a few days before the test when there is 200 pages of reading, the assignment now becomes urgent. Thus the cycle begins as we create urgent tasks that would not be urgent if we did the important things we need to do each day.